Running your own blog is a piece of cake compared to tackling the vast world of social media. Today we’re sharing a few super simple tips to streamline your social presence and build a better, more consistent profile.
Don’t Spread Yourself Too Thin
We’ve found it’s best to focus on a few key social media profiles that you enjoy the most, rather than trying to use them all and ending up with too much on your plate. Our favourite three are Instagram, Twitter and Pinterest. They’re all easy to use, engaging and allow us to promote our own content whilst catching up with others in the community. You don’t have to choose these three of course; Facebook, Google+, Tumblr, Vine or even Youtube may be more your thing and that’s fine, too.
Build strong profiles so that readers can see you’re clearly active, and they’ll be twice as interested in following. Why would you follow someone on a platform they only ever update once every blue moon?
If you still find it difficult to keep track, we suggest carving out some time in your weekly to-do list to make sure you’re staying present. Set a reminder on your phone to update your Instagram once a day, or try to pin five Pins on your lunch break and reply to three people on Twitter.
Schedule, Schedule, Schedule
Set aside five minutes in a morning, or even the night before, to schedule your social media promotions throughout the day so you don’t have to keep coming back to promote your latest updates.
Facebook has its own schedule system that is easy to use, and for Twitter we like Buffer for viewing tweet analytics or Tweetdeck to see our timeline and scheduled tweets at a glance. Instagram is a little more tricky as it doesn’t yet allow automated posting – you can, however, try something like ScheduGram or Latergramme to make life a little easier and see if they work for you.
Automate Where Possible.
Save precious time promoting your blog with time-saving apps such as ifttt.com, with ifttt (if this, then that) you can easily program functions (or recipes, as they’re known) for promoting your blog automatically.
For example, you can use an ifttt recipe to post a link to every new blog post on your Facebook page or automatically tweet when a new post has gone live. You can also have your Instagram images automatically uploaded to twitter as separate images so your followers can see them straight away. See a bunch of recipes for helping your blog here.
Are you social media savvy?